Archive for August, 2008
Propportunity! Gorgeous Mediterranean Home in Santa Monica by Beach
August 30th, 2008 Categories: For Buyers, Santa Monica
There is a fantastic home for sale right near the beach in Santa Monica…. It’s in the best of the best neighborhood- north of Montana, west of 7th, palm tree-lined quiet street, walking distance to Montana, the bluffs, beach and promenade. It just got an exciting price reduction to $4,495,000- a GREAT BUY for this neighborhood! (And to think that it started on the market in April at over $5,700,000! They are moving fast on this house!)
To tell you a little about it: The home is over 4300 sq ft, not including the guest house in the back. The lot is the best part- it’s over 11,000 sq ft and feel even bigger because it’s narrow and deep. If you know Santa Monica, you’ll know that this is a great size for a lot near the beach (an average lot north of Montana would be 7,500 sq ft). Inside the house are 5 bedrooms- the master plus 2 upstairs and then 2 additional bedrooms downstairs- and 3.5 baths. It has an huge kitchen and family room lined with french doors that open to the pool and cabana area. The guest house is totally self-contained with its own balcony and kitchen. Below the guest house is another room that could be a great maid’s (currently being used as a gym).
If you even have an inkling for this kind of home in this location, let us know and jump on it. We can send you pictures and more info. This is the kind of house and price that people kick themselves over when they don’t make a move. It’s priced to sell!
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Los Angeles Times “Puts to Bed” the Real Estate Section
August 8th, 2008 Categories: Real Estate, Real Estate News
This really shouldn’t come as a huge surprise knowing about all the staff cutbacks that have happened at the Los Angeles Times recently, but the paper has printed its last edition of the Real Estate section. This part of the paper has been an important source of LA home information since 1901.
They’ll continue some regular columns in their new Saturday Home section and Sunday Business section, as well as put online content on their site throughout the week.
We all know that the emphasis in marketing for homes- and the corresponding advertising dollars- have gone online. Very few people are going to their local real estate pages in the paper and rely on that to find their future home. We’ve known this for awhile now.
I’d guess that the paper had the ad money for the length of time it did because when the market was booming, brokers had the cash to put into advertising that they knew wasn’t very effective just because they could. It was easier to appease sellers and continue the same old thing because it was less work that educating people about how the marketing paradigm had shifted away from print media. Now that everyone is watching their wallets much more closely, better advertising dollars are spent on being where the customers are.
Personally, I think this is unfortunate news about losing the section. Yes, anything people really want to know about, they can find online and do their research there. But in terms of replacing reporters, generating new content with depth and having the research behind feature articles, that’s pretty tough to replace with bloggers and a hodgepodge of web content.
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